Holi Festival (in conjunction with India Week) is positioned as the largest Holi celebration in Sri Lanka, created to deliver a high-energy, family-friendly cultural experience that blends colour, music, food, and community in one iconic outdoor gathering. Designed as a flagship crowd-puller within the India Week calendar, the festival celebrates the spirit of Holi—joy, unity, and renewal—while strengthening the Sri Lanka–India cultural connection through a modern, festival-scale production.

The event is built around immersive “colour moments” and timed countdowns, supported by a premium entertainment program featuring DJ sets, live percussion, dance performances, and headline guest appearances. With dedicated zones for families, youth audiences, and VIPs, the Holi Festival offers a safe and well-managed environment with curated entry flows, security, first-aid support, and clear crowd movement—ensuring a world-class experience. A vibrant food and beverage village will showcase Indian street food favourites and refreshing festival drinks, creating strong dwell time and repeat spending opportunities.

Holi Festival is also a powerful brand and sponsor platform. Partners gain high-visibility integration through stage branding, entry arches, media walls, colour zones, branded merchandise, photo moments, and experiential activations. Engagement can be measured through QR and SMS registration, allowing guests to enter giveaways, unlock offers, and participate in interactive games—while enabling lead capture, data insights, and post-event remarketing for participating brands.

To further amplify excitement and participation, the festival features headline prizes and large-scale engagement mechanics—such as a Return Air Ticket to India—driving strong registrations and social buzz. Influencer and media coverage, live streaming moments, and viral-ready visuals ensure continuous content before, during, and after the event across Instagram, TikTok, YouTube, and national media platforms.

As the biggest Holi celebration under India Week, this festival becomes more than a party—it becomes a national cultural moment that unites communities, drives tourism and citywide footfall, and establishes a scalable annual signature event for Sri Lanka.