Indian Film Festival (in conjunction with India Week) is a multi-city celebration of Indian cinema designed to strengthen cultural ties, energise audiences, and position Sri Lanka as a vibrant regional hub for entertainment and creative collaboration. Hosted as a flagship pillar of India Week, the festival brings together film lovers, industry leaders, media, and youth audiences through a curated program of screenings, special premieres, and high-impact fan experiences across Colombo, Kandy, and Jaffna.

The festival spotlights India’s cinematic diversity—Bollywood and beyond—featuring mainstream blockbusters, award-winning titles, regional cinema, and selected cultural content that reflects the shared heritage between Sri Lanka and India. Programming is designed to drive repeat attendance through themed days, limited-time screenings, and community-focused sessions, while creating strong weekend momentum in partner venues.

Beyond screenings, the Indian Film Festival amplifies engagement through red-carpet moments, celebrity and special guest appearances (where applicable), media calls, and influencer activations that generate continuous content across TV, digital, and social platforms. Interactive elements such as audience voting, meet-and-greet opportunities, behind-the-scenes content, and branded photo moments help extend reach and deepen emotional connection.

For partners and sponsors, the festival offers premium visibility inside high-traffic entertainment environments, supported by integrated promotions via India Week channels. Brands can activate through exclusive sponsorship tiers, on-ground branding, sampling, experiential zones, and measurable lead generation using QR and SMS registration linked to offers, contests, and ticketing-based promotions. A major participation driver includes headline giveaways—such as a Return Air Ticket to India—to boost entries and excitement during peak sessions.

As part of India Week, the Indian Film Festival delivers a powerful cultural and commercial outcome: stronger bilateral storytelling, increased citywide footfall, high media value, and a scalable platform that can grow into an annual signature event for Sri Lanka